Consumer Health Data Privacy Notice

In the event that personal data we process are “consumer health data” under Washington State’s “My Health My Data Act,” this notice explains how we collect, use, and share such information. The categories of consumer health data collected and the purposes of use and disclosure described here are in addition to any other collection, use, and disclosure of personal data described separately in our Privacy Notice.

The categories of consumer health data we collect from you or other sources

Proactive Longevity may collect consumer health data from you directly that you choose to provide us, for example as part of a registration in a patient support program. Proactive Longevity may also obtain consumer health data indirectly, such as from health care providers and health insurance companies, and third-party partners and collaborators. We may combine consumer health data from multiple online and offline sources. In addition, Proactive Longevity may collect your personal data automatically through cookies and similar tracking and data collection technologies.

From these sources, we may collect the following categories of consumer health data:

• Information about your individual physical or mental health conditions, treatment, procedures, diseases, or diagnoses, use or purchase of prescribed medications;
• Health, genetic, or biometric data relating to your participation in our health-related programs, services, and offerings;
• Precise location data, if you request geotargeted related health care services from us, and only if such geotargeting services are permitted by law;
• Inferences about you based on your personal data or other data, such as through your online activity through cookies and similar data collection technologies; and
• Other personal data that identifies your past or present health status.

The purposes for which we use consumer health data

Proactive Longevity may use your consumer health data for business and commercial purposes as reasonably necessary to provide and maintain the products and services you request from us. This includes to administer and customize the programs and services we provide to you, as well as for business and product improvement.

We may use your consumer health data with your consent, such as for marketing purposes, and as otherwise permitted or required by law.

We may also aggregate and/or deidentify your consumer health data and use it for our legitimate business purposes, including product and service development, improvement activities and for research and analytics. To the extent we deidentify any data originally based on your consumer health data, we will maintain and use such data only in de-identified fashion and will not attempt to reidentify the data.

How we may share consumer health data

Proactive Longevity may share your consumer health data described above as reasonably necessary to provide and maintain the products and services you request from us, including with our affiliates, service providers, vendors, financial institutions and payment processors, government agencies, business and research partners or in connection with a sale, merger, or other business transfer. We may also share your consumer health data with your consent and as otherwise permitted or required by law.

Your rights

You may be entitled, in accordance with applicable law, to submit a request to know, access, or delete the consumer health data we have collected about you or withdraw consent to our use of consumer health data. Please visit Your Privacy Choices to exercise these rights. You can also visit Cookie Settings to control your cookie preferences. You may appeal any decision we have made about your request by following the instructions provided in the correspondence we send to you communicating our decision.